Creating a pool on Facebook for Business: A guide

With the functions available on a page, Facebook has made life much easier for content creators, businesses, and brands. Creating a poll is one of several features available to events and pages that you won’t find in a personal account. A poll allows you to get feedback on your work in a way that eliminates back and forth, and it’s relatively simple to create one.

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This article will discuss the utility of a Facebook poll for business and how to use it, as well as a step-by-step guide to creating a poll on a Facebook event.

What Exactly Is A Facebook Pool?

Facebook Poll is a tool that allows you to solicit feedback from your friends, family, fans, and followers on a project, trending topic, or event, among other things. It eliminates the need for back-and-forth with opposing viewpoints. You have definitive answers on polls, and the majority of votes will help you influence your decision on the next step to take.

It’s essential for business because you can get feedback on an event you held using Facebook. As previously stated, you must be an admin of an event on a group page before you can create a poll for that event. You’ll simply need to enter your questions and potential answers into the pool, collect the results, and act on them as you see fit.

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The pool Ads for Business

Poll advertisements can be used to:

  •  Take a poll of your intended audience. Use a poll to determine which features or products your target audience is most likely to be interested in purchasing.
  • Interact with your current or prospective customers. Add a poll to your video ad to grab people’s attention and encourage them to interact with your brand.
  • Boost brand awareness. Include a poll to increase the chances that your audience will remember your company.

Making a pool for Facebook Business

  • Navigate to Ads Manager.
  • In the upper left corner, click + Create.
  • Select a goal that is compatible with poll ads. Awareness, traffic, app promotion, and sales are all supported goals. Continue by clicking the button.
  • Add your campaign details, A/B test information, and Meta Advantage campaign budget if necessary, then click next.
  • Select your budget, target audience, placements, and optimization. Please keep in mind that your poll will only appear on mobile Facebook Feeds and Instagram Stories. When you select Advantage+ placements or manually add additional placements, your video ad appears without the attached poll. Next, click.
  •  Select your Facebook Page and, if applicable, your Instagram account in the Identity section.
  • Select Single image or video in the Ad setup section. You will not be able to add a poll to a carousel ad.
  • Click add media in the Ad creative section to select the video you want to use, then click next.
  • Choose original in the Select media crop for placements section, then click Done.
  • After your video has loaded, select Edit video from the Edit media drop-down menu and Poll from the Creative tools menu.
  • To make your poll
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Go make your poll. The question is limited to 80 characters, and each answer option is limited to 24 characters. If you want to link poll choices to a specific website when your ad runs in Facebook Feed, add a URL for each choice in the Facebook Feed preferences section. When someone selects an answer, the website loads under your poll. Please keep in mind that if you enter a website URL for one option, you must enter a website URL for both options. Both options may have the same website URL.

  • When you’re done with your poll, click Save.
  • Include a headline, description, call to action button, and other text in your video ad.
  •  If applicable, enter information in the Tracking section.
  •  When you’re finished, click Publish to activate your poll ad.


Following the steps outlined above, you’ll be ready to use a poll to gather feedback and opinions about your work. So, launch your app and start polling! I sincerely hope you enjoyed this article.